Rock the Vote and Xbox have partnered to give gamers the opportunity to register to vote and participate in discussions/polls.
Full article here.
The question is, can we leverage this kind of venue to get things done? We've already started by creating this type of online community, but as the aforementioned article notes, the gaming community members equate to the size of our 7th largest state.
Any ideas on how to plug into more channels to catch the eye of those not already attracted to online communities?